With the intention of eliminating any confusion around opt-out requirements in fax advertising, the FCC has recently released requirements for fax advertising.
Things to take note of:
– Opt outs need to be clear and on the first page of the ad
– A contact phone and fax number must be included in the opt out
– The rules include pre-existing business relationships
See more on the FCC’s official opt-out notice requirements:
FCC – Order – Fax Opt-Out Requirements